Toward the end of the 1920s new car sales were slowing. In fact, used car sales exceeded new car sales. Cars were made so well (and their styles didn't change much), so people just kept their cars that were still working fine. Cars never really wore out, but instead stayed in "circulation" being passing from diver to driver.
Along came the assembly line and the increased ability of building cars in a more uniform way. To make a long story short, automakers (most-notably Ford and GM) decided they would design their vehicles to "wear-out." This idea is called "planned obsolescence" or "designed deterioration."
Planned obsolescence takes two forms. The first is that products physically wear out and break down. In this way, companies can "force" consumers to buy new products (because the old model broke) so that we keep giving them our money.
Re-visiting the movie Objectified, one of the designers talked about a leather briefcase he had inherited from his father that improved with use. And while he was reminiscing, he gave us a glimpse into the fact that this is rare:
Along came the assembly line and the increased ability of building cars in a more uniform way. To make a long story short, automakers (most-notably Ford and GM) decided they would design their vehicles to "wear-out." This idea is called "planned obsolescence" or "designed deterioration."
Planned obsolescence takes two forms. The first is that products physically wear out and break down. In this way, companies can "force" consumers to buy new products (because the old model broke) so that we keep giving them our money.
Re-visiting the movie Objectified, one of the designers talked about a leather briefcase he had inherited from his father that improved with use. And while he was reminiscing, he gave us a glimpse into the fact that this is rare:
Sometimes I get that task, which is, 'design something that gets better with use.' Right, there's very few things if you think about it, they mostly degrade, but, um, some things like this briefcase gets [sic] better with use.
It's sad that the idea of creating a product that gets better with use is novel. It's pretty clear that companies design products that purposely degrade.
I first encountered this concept in my sophomore U.S. History class at the Framingham State College. We talked for quite some time about how Henry Ford stopped designing cars well and began to design cars that would quit working in a decade or two.
But Planned Obsolescence has another, more overt form (if you've been reading the links you've probably already picked up on it). See, car companies introduce a "new" car every year (do you have a 2010 Prius or the 2011 model?). They don't do this because they've made some technological break-through (in fact substantive changes come far less often), rather, they do it because they've found consumers are more likely to buy a new car if a "new" model comes out.
Think about computers. I do basically the same thing on this computer that I did on my computer five years ago. But, because new operating systems come along and require better computers, most of us find ourselves upgrading to the newer "better" models.
This is a system designed to keep us buying "new" products even though we often don't need whatever is being called "new."
I'd like us to be more materialistic. Not in wild acquisition of consumer goods, but rather in cherishing the things we own and preserving them so that we get a lifetime of use out of the things we buy. Let us shift away from acquisition and towards preservation.
I first encountered this concept in my sophomore U.S. History class at the Framingham State College. We talked for quite some time about how Henry Ford stopped designing cars well and began to design cars that would quit working in a decade or two.
But Planned Obsolescence has another, more overt form (if you've been reading the links you've probably already picked up on it). See, car companies introduce a "new" car every year (do you have a 2010 Prius or the 2011 model?). They don't do this because they've made some technological break-through (in fact substantive changes come far less often), rather, they do it because they've found consumers are more likely to buy a new car if a "new" model comes out.
Think about computers. I do basically the same thing on this computer that I did on my computer five years ago. But, because new operating systems come along and require better computers, most of us find ourselves upgrading to the newer "better" models.
This is a system designed to keep us buying "new" products even though we often don't need whatever is being called "new."
Another interviewee from Objectified had this to say:
Though companies benefit financially from planned obsolescence, our planet does not. All of the things we junk, have to go somewhere (usually landfills) and we just keep on creating more.If I had a billion dollars to fund a marketing campaign, I would launch a campaign on behalf of things you already own: 'Why not enjoy them today?'
I'd like us to be more materialistic. Not in wild acquisition of consumer goods, but rather in cherishing the things we own and preserving them so that we get a lifetime of use out of the things we buy. Let us shift away from acquisition and towards preservation.
